Privacy Policy

Last updated: September 14, 2025

This Privacy Policy explains how Waca Media (the "Site") collects, uses, and protects information, and the choices available to you. It applies to data gathered through this website and any pages we operate under the Waca Media name.

Scope

This policy covers data collected via our website and related pages we control. It does not apply to information gathered offline or via third-party websites, apps, or services that we do not operate.

When you navigate to another provider or interact with embedded third-party features, your use is governed by their terms and privacy notices. We encourage you to review those documents before providing information or enabling features.

By using the Site, you acknowledge that your information will be handled as described here, consistent with applicable laws and your regional rights and choices.

Information We Collect

We collect limited information to operate the Site, respond to you, improve content, maintain security, and support analytics and advertising where permitted. This may include data you provide directly and data collected automatically.

Categories include the following, which may be combined or aggregated where appropriate:

• Information you provide such as name, email address, and the content of messages you send through our contact page or surveys.
• Technical and usage data such as IP address, browser and device type, operating system, approximate location, pages viewed, time on page, referring/exit pages, and interactions (e.g., clicks or scroll depth) collected via server logs, cookies, and similar technologies.
• Inferences we derive in aggregate form to understand content performance and audience trends; these are used to improve the Site.

How We Use Information

We use information to operate, maintain, and improve the Site; respond to inquiries; understand content performance; maintain security; prevent fraud; and diagnose technical issues.

Where a legal basis is required (for example, in the EEA/UK), we rely on consent, performance of a contract, compliance with legal obligations, protection of vital interests, tasks carried out in the public interest, and our legitimate interests (such as improving the Site and keeping services secure).

• Provide and personalize content and features.
• Respond to support requests and communications.
• Analyze usage in aggregate to guide improvements.
• Maintain security, prevent abuse, and troubleshoot.
• Support analytics and advertising measurement where permitted.

Cookies and Similar Technologies

We use cookies and similar technologies to enable core functionality, remember preferences, measure performance, and support advertising. Some cookies are set by us (first-party) and others by partners (third-party) for analytics and ad-related purposes.

You can manage cookies via browser settings and, where available, through on-site cookie controls. Disabling certain cookies may affect Site functionality or your experience.

• Essential cookies for security and core features.
• Preferences to remember choices (e.g., language).
• Performance/analytics to understand usage and improve the Site.
• Advertising to support delivery, frequency capping, and relevance where allowed.

Advertising and Analytics

We may work with advertising networks and analytics providers to help us understand Site usage, measure content and ad performance, and improve what we publish. These partners may process limited data such as IP address, cookie or device identifiers, and page/ad interactions.

Depending on your region and choices, ads may be personalized or non-personalized. Where required, we will request your consent for certain cookies or processing activities before they occur.

You can influence how data is used for advertising by adjusting cookie preferences (where offered) and your browser settings. Choices often apply per browser and device.

Log Files

Our hosting environment uses log files that record visits for security, troubleshooting, aggregated analytics, and administration. Logged data typically includes IP addresses, browser type, Internet Service Provider, timestamps, referring/exit pages, and click counts.

These logs are used in aggregated or de-identified form where possible and are not linked to information that directly identifies you as a person, except as needed for security or legal compliance.

When We Share Information

We do not sell personal information. We may share limited data with service providers who help operate the Site (hosting, analytics, security, advertising delivery) under agreements that require protection of your information and restrict use to our instructions.

We may disclose information if required by law or to protect the rights, safety, or property of Waca Media, our users, or others. In the event of a business reorganization, we will continue to protect your information consistent with this policy.

We may also share aggregated or de-identified information that cannot reasonably be used to identify you, to help explain Site performance and trends.

International Data Transfers

Our service providers may operate globally, which can involve transferring data to countries with different data-protection laws. Where required, we use safeguards such as contractual protections to help ensure an appropriate level of protection.

We will take reasonable steps to ensure that your information receives adequate protection in the jurisdictions where it is processed and stored.

Data Retention

We retain personal information only as long as needed for the purposes described here, to comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and context (e.g., security logs versus contact records).

When information is no longer needed, we take steps to delete or de-identify it. Aggregated or de-identified information may be kept for analytics and reporting.

Your Choices

Cookie controls. Use any on-site controls we provide and your browser settings to manage or disable cookies. Essential cookies may be required for core functionality.

Communications. If you contact us, you can ask us to stop replying or delete your message history, subject to our legal obligations to retain certain records. We will honor reasonable requests consistent with applicable law.

Device and browser settings. You can adjust privacy settings, clear cookies, or use private browsing modes to influence how your data is collected on a per-device, per-browser basis.

Your Rights (Region-Specific)

EEA/UK residents. Depending on your circumstances, you may have rights to request access, correction, deletion, restriction, portability, and to object to certain processing (including profiling for direct marketing). Where processing is based on consent, you can withdraw consent at any time without affecting the lawfulness of prior processing.

California residents. You may have rights to know, access, correct, delete, and opt out of the sale or "sharing" of personal information for cross-context behavioral advertising, and the right to non-discrimination for exercising these rights.

Other jurisdictions. Similar rights may exist under other laws. We will respond to requests as required by applicable law, taking into account regional definitions and timelines.

How to Exercise Your Rights

To submit a request, contact us via our contact page. We may need to verify your identity before acting on your request. If we rely on service providers, we will coordinate with them as needed to honor applicable rights.

If you submit a recognized browser-based preference signal (such as a global privacy control), we will honor it to the extent required by applicable law and supported by our systems. If we decline a request as permitted by law, you may have the right to appeal; instructions will be provided in our response.

Children's Privacy

The Site is intended for a general audience. We do not knowingly collect personal information from children under 13 (or a higher age where local law applies). If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

Where parental consent is required by law, we will take reasonable steps to verify consent before processing information related to a child user.

Security

We use reasonable technical and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. Access is limited to personnel and providers who need it to perform services under confidentiality and appropriate controls.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we review safeguards periodically and work to improve them over time.

If we become aware of a security incident involving your information, we will act promptly and follow applicable notification obligations.

Third-Party Content and Links

The Site may reference third-party content or services. Their privacy practices are governed by their own notices, which we do not control. Interactions with such providers are subject to their terms.

We strive to keep references accurate and up to date, but we are not responsible for third-party policies or practices.

Do Not Track and Preference Signals

Your browser may offer "Do Not Track" or similar signals. Our response to such signals may vary based on region and technical support. Where a recognized global privacy control is required and supported, we will honor it.

Because industry standards evolve, our implementation may change as technologies and legal requirements develop. We will update this section to reflect material changes.

Changes to This Policy

We may update this Privacy Policy to reflect changes in practices, technologies, or legal requirements. When we make material changes, we will provide a clear notice on this page so you can review updates.

Your continued use of the Site after an update means you accept the revised policy. We encourage you to revisit this page periodically to stay informed.

Contact Us

If you have questions about this Privacy Policy or our data practices, or if you wish to exercise your rights, please reach us via our contact page. We keep the inbox tidy and the response human, even when brief.